The way people buy B2B SaaS has changed
Now, buyers are way more informed. 77% do their own research before they ever reach out. How we market to them needs to evolve to match the shift.
Then
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Growth at all costs
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Vendor-led sales
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Siloed marketing channels
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Lead generation
NOW
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Efficient scaling
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Customer self-serve
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Unified marketing funnel
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Demand generation
What we do
Mastering your Positioning
Most companies skip this step. How you position and differentiate your product is the 20% that drives the 80%. We help you craft your positioning and messaging so it resonates with more of the people who matter - your ideal customers.
Stand out from the crowd
Increased demand from ideal customers
Capturing Demand
5% of your buyers are in the market at any one time. We analyse, optimise and scale your current capture efficiency on channels including paid search, paid social, SEO and cold outreach. We will also test new channels that could scale in the future.
Higher volume with a lower CPL
Scalable growth engine
Creating Demand
A large percentage of your ideal customers are not ready to buy today, but they could be in the future. We help you drive awareness and consideration to create new demand using content and social media.
Larger brand presence and reach
Become the 'go-to' for authority content
Converting Intent
Every funnel has leaks. Our job is to plug them. We put a lot of focus in optimising your website to convert more traffic into sales conversations and build pipeline.
Accelerated revenue growth
More qualified opportunities and trials
Meet Saasology
Our Process
There is a formula for successfully scaling a SaaS business; it’s used well by few and overcomplicated by many.
1.
Position your product in a way that makes it a no-brainer to buy for a niche group of people
2.
Be seen and resonate with those people in the places they hang out
This is exactly what we do with you and your B2B SaaS business.
£10m+
In incremental revenue for B2B SaaS businesses
Results
About us
We are a small team of marketers who are obsessed with growing SaaS businesses.
Our #1 focus is growing revenue.
Why we are different
Focus
We only do growth for B2B SaaS.
Proof it works
Within a 6-month period:
14% uplift in Net New ARR
£1.7m generated in new pipeline
57% increase in ICP Opportunities
Olly has helped us carve out our corner in a competitive space. He has done a mega job building and positioning the Fluid brand with website, messaging and inbound and outbound lead generation. A big thank you!
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Dan Justin
CEO at Fluid
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How does your pricing work?Our pricing works with a simple monthly fee. The cost varies dependant on which services work best for you. Book a strategy call and we can discuss your current situation and best options.
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How does your agreement/contract work?We don’t do long contracts. We operate an initial three-month proof of concept to give you confidence in us and our methods. We know choosing to work with us is a big decision. We operate a "Lemon Law". If you're not happy after the initial three months, you can walk away from your contract same-day with no questions asked. Outside of the Lemon Law, we offer 30-day terms as standard.
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Why do you do a three-month proof of concept?We work a three month proof of concept to factor in the time it takes to start moving the revenue needle. We take into account how fast we can implement changes + your average sales cycle.
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What experience do you have marketing SaaS products?We've worked with a number of SaaS companies, all running different models and acquisition funnels including PLG, Sales-led and blended. Our founder has been in SaaS marketing since 2013, spending several years in-house across multiple brands.
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Do you focus on a specific marketing channel?We don’t focus on a specific marketing channel and there’s a good reason why. Your future buyers aren’t just using one channel. They typically have several touchpoints across several channels during their buying journey. Our job is to take a holistic channel approach, with the simple goal of driving revenue by tapping into more of your ideal customers.
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How are you different from other marketing agencies?We only work with SaaS companies. We know how your business works because we've worked with a number of brands and spent several years in-house. We take a holistic approach to your marketing channels to efficiently scale. Other agencies tend to focus on paid channels. The downside to this is their results are primarily driven by your ad budget.
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Do you manage our paid channels?We can take on the day-to-day management, but this is entirely up to you. We can also work with your in-house team and act as their go-to consultant.
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What kind of communication and reporting can I expect?We like to keep communication fluid and regular. You’ll be set up with a dedicated Slack channel which we’ll be very active on. We’ll also send you Loom videos to cover what we’re working on and keep things moving fast. We’ll have a quick weekly stand-up with you. This is to act as a check-in and discuss what’s going well, what we’re working on and any blockers we have. Rather than send you bulky monthly reporting packs (which face it, no one has time to read), we set you up with a tracker to show all the areas we’re moving the needle. We aim to update this at least once a week so you’re not waiting around for numbers.
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How do you measure success for us?We measure our performance on increased revenue. There are of course a number of secondary KPIs we track to ensure your funnel is flowing efficiently with minimal leaking. You can expect increased sales opportunities and leads as key indicators.
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How quickly will I start seeing results?There a number of factors here such as your average sales cycle, and the time it takes to implement changes in your marketing funnel, but we aim to shift the needle within the first 60 days.